Launch is the phase of NPD when the new product or service is taken to market for the first time. Most successful launches entail the development of a multi-disciplinary plan to maximize the likelihood of a successful introduction, including:
- Building-code compliance
- Marketing strategy: target market, characteristics & purchase drivers
- Pricing strategy
- Distribution: how do I get this to market?, who installs it?, who services it?, etc.
- Messaging: how do I promote awareness PATH Tech Inventory?, what is my message?, what is the value proposition that appeals to my target audience?, etc.
- Sales: what is the process that I use to convince my target market to purchase?, how I take (purchase) orders?, what marketing support I supply?, etc.
- How do we obtain feedback and monitor success so we can make adjustments along the way?